According to one study, an average smartphone user spends about 90 minutes a day on their phone, or about a total of 23 days per year, and this figure is steadily increasing. Consequently, the demand for mobile postpaid contracts that deliver great value is also rising.
Internet user statistics
Mobile phone use is on the rise not only for call or text, but also mainly for entertainment, social connectivity and other digital conveniences such as paying the bills and online shopping. People also use their phones for navigation.
The total hours of screen time vary depending on the age group. For example, teenagers between 13 and 18 years of age spend almost nine hours online daily. Most of their online activities involve social media, from watching videos to chatting with friends.
Since the introduction of smartphones in the mid-2000s, the demand for internet use has ballooned from around 300 million users in March of 2000 to more than 4.1 billion users today. It is estimated that 52.2% of all global internet traffic in 2018 comes from mobile device users.
By 2020, the number of smart mobile device users are projected to increase to more than 2.8 billion. The dominance of smartphones as a source of internet traffic influences the way online merchants are structuring their businesses and their marketing campaigns.
Whether you are an ordinary mobile device user or an online merchant, here are five great advantages that you can expect from postpaid mobile subscriptions.
1. Reliability of service
If you do not want to get abruptly disconnected in the middle of an important call, or to fail in uploading an urgent report, you should subscribe to a postpaid plan. This plan allows you to have steady internet data access and virtually unlimited air time.
Being cut off in the middle of a call or upload is not only annoying, but could potentially cost you a deal if you are businessperson. Your access to mobile network calls or internet connection becomes less reliable if you have caps on your subscriptions.
A prepaid subscription is only ideal for those who are not heavy data users. In terms of speed, some prepaid subscriptions also have issues because of the limited bandwidth.
2. Cost-effectiveness of subscription
Paying fixed fees in advance may allow you to budget your internet data usage and calls, but you may actually end up spending more this way.
On the other hand, subscribing to a postpaid plan is often more cost-effective because it does not have data caps on air time limits. Some companies may only bill you minimal fees for local calls, regardless of the length of the call.
Similarly, internet use is also virtually limitless in terms of the hours of surfing. Unlike in prepaid plans, you do not need to worry about planning your online activities down to the number of minutes.
3. Extra features
Aside from flexibility and virtually limitless access, postpaid plans also come with additional features that are not available in prepaid plans.
For example, group calling is a standard feature of most postpaid plans; you can call multiple contacts at the same time. Another standard feature offered by most companies is the voicemail service, which allows a caller to leave a voice message if you are unavailable for the call.
4. Free mobile phone unit
Telecommunication companies typically offer free mobile devices for certain types of postpaid subscriptions. Depending on your subscription, you may get a high-end device.
This is not purely for marketing purposes; it is also a practical solution to the need to access the various features of your subscription. Some devices may not be fully compatible with some of the subscription features.
5. International roaming
You can travel around the world and still remain reachable through your smartphone with roaming services. The area codes and country codes may vary depending on your location, but international roaming will keep you always connected with the people back home and anywhere else in the world.
If you are planning on getting a new phone, browse the website of your chosen provider and learn how to get a line for a postpaid mobile device. You may also search for other providers and compare the fees and the features that they offer so you can be sure to make the best, most informed choice.
Al-moottil P Antony is a C-Suite Executive Support Professional for Zain, a leading mobile and data services operator with a commercial footprint in 8 Middle Eastern and African countries.